Wednesday, March 11, 2020
How To Start An Event Planning Career
How To Start An fest Planning Career When Jennifer Leah Duncan of Celebrate Event Planning in Mooresville, North Carolina, first knew in herbei bones that she loved planningweddings, she was just 11 years old and playing at her neighbors in-ground pool.It was a little cloudy that day, so we played wedding instead. I picked the bride, groom, musician, told everyone what they had to do, and had it all under control, Duncan recalled.While she didnt know then that acting out wedding planning could lead to a career (or fruitfulside hustle), she did realize one key thing I had that quality in my personality that made me want to do it then and totenstill makes me want to do it now.As Duncan is embarking on her second year in her geschftsleben as a professional darbietung planner, shes steadily booking more weddings into 2018. zu sich path to event planning may leid follow conventional advice, but its worked for her and can work for you Here are her top tips for event planners just getting s tarted1. Get on-the-job training.Standard advice involves finding an established event planner and working under them to gain on-site management exposure before you try to manage an event on your own. But not every small town may have an experienced event planner to learn from. What to do?I worked in the corporate world as a receptionist just out of college, getting paid $10 an hour, Duncan said. When I got the chance to plan the Christmas party for 250 people, I jumped at it. I had to contact tons of vendors, caterers, arrange alcohol, bartenders, rent a tent My anfhrer saw how well it went and suggested that I apply for a position in the events department, where I gained even more experience. Its another way to learn, while on the job.Your current job may be a far cry from event planning, but like in Duncans experience, chances are your company still hosts special events from time to time. Or maybe youre involved in an extracurricular group that holds events, be it a networking gr oup, non-profit organization, or even your childs school or scout troop. The important thing is less where this hands-on experience comes from and more so that ithappens.Within event management, there are tons of niche areas youll need prior experience in before you can truly get started, like working with food and beverage vendors, venues, and potentially even audio-visual equipment. As an event planner and particularly as a wedding planner your clients will expect you to manageeverything. And in the beginning, as youre getting your feet off the ground especially, thats exactly what youll do. So prep for that in whatever way possible now Its okay to start small volunteer to host your next book club meeting, even.2. Look for opportunities in unconventional places.Large bridal expos have been a key way for wedding planners to get clients and leads in the past. What works these days?Bridal expos are always a great way to meet brides, but they may have already made their decisions b y then, and youre competing with dozens of large companies, Duncan said. Promote yourself and advertise in smaller areas around large cities youll be the affordable, reliable, go-to source for all their event planning needs.Speaking of your local community are there any festivals, city-wide special events, or other expos you could become involved in? Its worth looking into, as this could help you meet the area residents who are more likely to be the base of your clients as you get started. You could always start off as a volunteer, at an event hosted by a non-profit organization perhaps, and then make your desire for increased involvement known.3. Usesocial mediato become a local expert.Spend time upfront to establish relationships and visit wedding venues, photographers, bakers and florists and then blog about it.Most upscale venues have a nice online presence these days, Duncan said. But take the time to visit them yourself, note the little things about the venue that their abs atzwirtschaft copy may have missed lighting, the vibe, accessibility. Then, interview the managers and blog about each of them on your event planning site. This helps establish you as the local expert on many key decisions the brides will be considering. And it boosts the SEO rankings on your site or Facebook page.With event management, youcouldget a degree (like a bachelor degree in hospitality management), but the certification that matters most of all is what your network says about you.Word-of-mouth marketingis key in this profession, and promoting the services of others in the biz on social media will help you get noticed in return.4.Create a womens business alliance for self-promotion.Seek out andpartner withother strong women locally, instead ofcompeting against them.In Mooresville, Im part of the Womens Business Alliance of Lake Norman (WBALKN) that has each member specializing in one key area photography, baking, a skincare line, body wraps, massage therapy, hypnotherapy and life coaching, Duncan said. The great part is that all of these services work together to benefit women, and we all work together to promote and support each other. Its a big win-win for local businessesDoes your city not have a womens business alliance? Even better, in a way. Thats becauseyoucan start one and grow tons of valuable connects as a point person in this way.5.Be willing to do whatever it takes.Any event is about making the hosts comfortable andkeeping the party flowingfor the guests.When I work on a wedding, its about the bride and groom first. If the bar is overwhelmed, I jump behind there and open some wine, Duncan said. Its a server mentality that I get from years in the restaurant business and bartending. You have to be able to balance it. You can tell people what to do, but if you have to wash dishes while doing it, do it she said.For Duncan, a career in event planning is the culmination of many passions and skilltischsets. Her advice to those considering it?Ha ve a strong personality, be great at coordinating details and have strong communication skills, she said. When I get a chance to step back and watch it all come together and they start thanking me, I get so much gratification and value from that moment.Now that youre feeling more ready to get your biz off the ground, keep in mind these 9 important questions all event planners should ask themselves before diving into the industryWhat does going above and beyond to really impress a client look like to you?How attentive to detail are you? How can you be evenmoreattentive?Where can your preparedness be strengthened? (Helpful hint Create a draft of an event plan checklist and have an established event professional proof it.)Similarly are you a good listener? Can you be an evenbetterone?Do you have very many original ideas? Are you creative?But if your clients desires differ from yours are you prepared to set aside your personal opinions and ideas in order to be meeting what they think is best?Are you able to easily meet deadlines? Time management skills are a mustHow flexible are you? (In event planning, as in life, things wont always go as planned. The best type of event planners are able to project and see what those potential lapses with expectation are in advance. Be ready to pivot as those lapses occur, and keep a list of Plans B - Z at the ready)Last but certainly not least can you multitask? If not, you may be knocking on the wrong industrys door.--Kimberly Gohringer is a writer, lifecoach, hypnotherapist, mom and kind and funny human. In addition to freelance writing, she runs Empower Now, a business that helps people make positive changes in their lives. Visit her site athttp//empowernow.center.Fairygodboss is committed to improving the workplace and lives of women.Join us by reviewing your employer
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